🔹 Key Responsibilities:
📢 Lead Generation & Outreach
* Conduct direct outreach by visiting communities, schools, and parents to promote the Child Department programs
* Generate and manage qualified leads through offline and online channels
* Invite and engage parents in seminars, workshops, and promotional events

🤝 Parent Communication & Conversion
* Communicate effectively with parents to explain the institute’s learning approach and benefits
* Handle counseling and follow-ups to convert leads into admissions
* Build trust and long-term relationships with parents

👥 Team Coordination
* Lead and supervise a small marketing team
* Assign tasks, distribute leads, and monitor team performance
* Guide team members to improve communication and conversion skills

📊 Marketing Execution
* Execute marketing campaigns, field activities, and promotional strategies
* Support branding and awareness initiatives of the institute
* Track daily performance including leads, conversions, and engagement

🔹 Key Focus Areas:
* Student enrollment growth
* Parent engagement & trust building
* Effective communication & conversion
* Field marketing & outreach excellence